As part of my master's degree in Global Marketing, I was required to complete a dissertation. The topic was citizen communication channel selection in the public sector. I attempted to established citizen habits in communicating with government service providers and preferences between different demographics. Due to the Covid-19 primary data collection became restricted and I had to create a unique methodology. I used a communications datasets provided by East Sussex Highways and utilized spatial analysis techniques with Census data to profile different communities. The full dissertation can be found here.

During my master's degree, I led a team to win The York Management School Global Marketing competition. We were tasked with creating a sustainability campaign for a cosmetics brand. We had to prepare a five-minute presentation and could only have five slides of content. We chose to develop a strategy for L'Oreal Botanéa - a sustainable hair toner brand for professionals. Our plan was to reposition the brand for retail and utilize blockchain in the supply chain as a marketing strategy to provide credibility to the sustainability claims. We achieved a mark of 87%.

For my undergraduate degree, I completed a multidisciplinary dissertation involving both economics and politics. I conducted an econometric analysis to determine the effects of the level of democracy on a nation's theme park industry. This was an 'out of the box' idea and I had overcome many challenges to create a robust methodology. Ultimately, I found that in middle-income countries, countries with a lower democracy index build more roller coasters. I achieved a mark of 83%

My Brother and I run one of the most popular orienteering based YouTube channels. We currently have the world's most viewed video on the platform with three hundred thousand views. My responsibilities include: creating assets to establish a consistent channel brand; helping develop scripts and ideas for videos; assisting in video production; presenting in videos; and managing the channel page.